Ladbrokes came to existence back in 1886, making them one of the oldest bookmakers in this world.

Back in those days, the company operated more like a commission agent and their primary job was to back and lay horses that were trained in Worcestershire’s Ladbroke Hall.

As of today, Ladbrokes Australia. is a giant, employing 15,000 people to run their global operations. Publicly listed on London Stock Exchange, the company has over 2,800 retail betting shops spread in different parts of Europe including Belgium, Ireland, Spain and the UK. The company also has a significant presence in Australia and operates in Brisbane, Melbourne and Sydney. Ladbrokes

Not only do they have an extensive array of retail units spread all over the world, they also known for offering thousands of markets to sports fans and punters through phone, mobile internet and Web.

As far as Australian operations are concerned, the company is regulated and licensed by Norfolk Island Gaming Authority. Though they are regulated, Ladbrokes never needs any security certificate to attract customers. 

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The exemplary reputation of the bookmaker alone is enough to make it trustworthy. The company is known for taking the privacy of customer information and security of financial data of its customers very seriously.

Today’s face of Ladbrokes actually came to existence in 1960s after gambling was legalised in the United Kingdom. Since then, the company never looked back and has grown from strength to strength to emerge as a truly global betting giant with extensive coverage of markets.

Ladbrokes market coverage and depth can be matched only by a few other global giants. For Australian operations, the company puts a strong focus on both Aussie racing and Aussie sports but Australians are allowed to bet on international sporting events.


Ladbrokes pays out best of SP dividend or Tote (whichever is higher) for all thoroughbred Australian meetings.

Any product offer rolled out by the bookie is updated on the official website. Customers need to keep an eye on those offers to make the most out their money.

Maximum Payout: The maximum payout allowed per sport per day ranges between $10,000 and $50,000. For racing events, the maximum payout depends on bet type and venue but the peak payout is $100,000 every day.

Ladbrokes InfoHub: International online wagering behemoth Ladbrokes has truly stolen a march on the other betting agencies with its recently debuted feature they have christened InfoHub. Click Here for more information.


As mentioned earlier, the bookie operates 13 different websites but for Australia, they have a highly customised website, which can be found at

The website of the bookie reflects sheer professionalism and that is what is expected out of Ladbrokes. The website is tailored to meet Australian needs. Both Aussie sports and Aussie racing get equal focus and their market coverage and depth is far better than many of their competitors.

The whole website is very user-friendly with neatly structured navigation. Despite the fact that the website is very information rich, it never appears to be crowded.

All necessary information can be accessed easily without digging deep. Visually, the website boasts an intelligent combination of colours. A well-organised menu gives direct links to promotions, novelty markets, sports and racing. The betting interface is state-of-the-art. Customers are given multiple money deposit options and that includes POLi.


The company offers dedicated Android and iOS apps for those who love to bet using their Android or iOS powered smart devices like tablets and smart phones.

The mobile betting interface is equally polished allowing users to find bets easily. For those who don’t use Android or iOS powered devices, the bookie offers a dedicated mobile site which can be accessed using The market coverage for mobile sites is equally good access to novelty markets is also provided.


Ladbrokes boasts a team of highly experienced and educated customer service staffs. Customer service operates 7 days a week but operates from 8AM to 11PM QLD time.

They also offer a dedicated 24/7 betting line. Customer service can be reached using phone or email. They do not have live chat option but their response time for emails is very fast.


Ladbrokes is a hallmark of quality and trust. With their experience of over 100 years, Ladbrokes is a bookmaker that can be trusted blindly. With their extensive array of promotional offers and in-depth market coverage, the bookmaker knows the betting needs of global customers and is highly recommended.

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