Australia-based bookmaker, Sportsbet started operations in 1993 in Darwin. Offering race and sports betting, the bookmaker is licensed and regulated by Northern Territory Government.

The company almost went broke in 2005 when Mathew Tripp bought the company for mere $250,000. After this change in ownership, Sportsbet went through drastic changes and evolved with a new found energy.

As of date, the company employs 250 people. Paddy Power, Ireland’s largest bookmaker, purchased 51% of Sportsbet in 2009. Same year in September, Sportsbet acquired another company called All Sports Ltd. In 2010, news of Paddy Power’s complete acquisition of Sportsbet was aired and the following year the event actually happened.

The acquisition was completed by Paddy Power in March 2011 and the Sportsbet website went through a complete overhaul by June & July 2011 Click Here To Join

Today Sportsbet can be very often seen on electronic media commercials. Ad hoc betting promotions of Sportsbet are also advertised through news.

The company is very well known for its occasional promo offers, which are undeniably the best in market. These promotions are actually available almost all year round. Log in to view.

The bookmaker is today one of the most trusted companies in Australian gambling world. With the name of Paddy Power behind the bookie, the bookmaker by default earns respect.

Its history of near bankruptcy is today completely forgotten, thanks to immense financial power of Paddy Power that backs the bookie. As far as market coverage and depth are concerned, Sportsbet utilizes the knowledge and depth of Paddy Power and truly excels in International sports.

The bookie also covers Australian racing very well. Promotional offers are also available for different racing events. Whether promo offers are for sporting events or for racing events, these offers keep changing from time to time and hence, users must keep an eye on these offers through bookie’s website.


Sportsbet Blackbook - Follow all your favourite horses, Trots or Greyhounds and be notified via SMS when they have entered a race. Never miss a runner again.


Sportsbet has always played big in this area. The company is well known for ad hoc bonuses for several sporting events. Most of the promotions from the bookie come in form of refunds if certain criteria are fulfilled. These promotions are available for Australian racing events. Protest payouts, Top Tote plus are a couple of most popular promotions available with the bookie for racing events. 


The minimum deposit allowed by the broker is $5. The minimum bet that can be placed online is $0.01 and the minimum bet allowed for phone betting is $50. The maximum daily win allowed is 500,000 AUD. This can however change only upon prior negotiation. However, it must be remembered that there is a cap of maximum betting limit, which generally depends on the event type and venue of event.


Always keen to make punting even more rewarding and fun, Sportsbet has recently created an offer called Multi Builder.

It is an easy way to cobble together multiple punts on anything and everything. A Multi can be built using any of the 80 or more markets typical for one AFL game. Alternatively, combine markets across the league and use your knowledge of the game to uncover high-paying markets that require very little commitment of the wagering account in order to provide a high payday.

Unlike the multi bets of some online bookmakers, the Sportsbet Multi Builder shows all your legs on one screen, so there is no necessity to jump back and forth from screen to screen in order to make your selections. Most appealing, however, is the proposition of constructing a many-legged ticket that requires only a small outlay of wagering funds, yet offers fantastic returns and the intrigue of watching the various markets on your ticket filling in you multi leg by leg.

Punters who follow leagues, teams and markets closely will now have the chance to put that expertise to valuable service in growing their wagering banks – Sportsbet Multi Builder will take your punting to new levels.


After the complete overhaul of 2011, the website of Sportsbet is now far more professional and user-friendly that what it used to be. With a host of interesting features coupled with a very functional interface, the website is pretty powerful. The three-column layout of the website makes life simple for the users. The betting interface is powerful and intuitive and allows users to place single or multi bets very easily. The help section of the website is very informative and comprehensive. Overall, the colour theme, the website template and functionalities all reflect true professional approach.


Sportsbet also offers dedicated Android and iOS apps for devices powered by those operating systems. These apps are free and can be downloaded from their respective app stores. For other mobile devices that use different operating systems like Blackberry, Windows Phone OS and other, the bookmaker offers a dedicated mobile website which can be accessed at Both Android and iOS mobile apps as well as the mobile website are very well optimised and intuitive, allowing users to quickly find and place bets.


Sportsbet has a strong customer service department with well-trained, polite and efficient staff members. Live chat, email and toll-free number are all available for customers seeking help. There are dedicated phone numbers available for both sports and race betting. A slight glitch is that the customer service is not available 24/7 and can be reached only between 8 AM and 11 PM from Monday to Friday and between 9AM and 9 PM on Sundays. This is not really a big problem because there are enough educational and help materials available on the website that provide answers to a myriad of questions.


Given the fact that Paddy Power’s name is behind this bookmaker, it is highly recommended to all Australian punters and sports fans. With decimal odds and multiple deposit options, users find it easy to work with the bookmaker.

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