In what seems to have evolved into a recent trend, Unibet became the latest online gambling portal to venture into the Australian market through the process of acquiring an established Australian bookmaker, in this case, Betchoice. Join today and claim your 100% Bonus Bet. Whatever you deposit, Unibet will match your deposit by 100% up to $300.00 – So Deposit $300 and receive $300.00 in Bonus Bets. Plus you keep the bonus stake on all winning bets.
This would seem a logical route, as Betchoice already possessed two things of value to Unibet: an Australian license and a client base.
What follows is a brief look at Unibet and the Australian division. Unibet Bonus $300 First Deposit Match Bet Offer
Unibet was established in Malta in 1997. It was very successful in Europe, despite not having the track record of some of the old line bookmakers, such as William Hill, Paddy Power and Ladbrokes. It differs from those three in that it was always intended to be an online business, as opposed to being an established business that moved into online offering for all the obvious reasons.
Recent figures that are considered fairly reliable, in as much as the source of those figures is the company itself, show Unibet as having approximately seven million customers from around the world.
Moving into Australia would have to be considered a savvy business move, considering Australians’ appreciation for wagering and that until the United States sees fit to unleash online gambling and sports wagering, there is perhaps no more lucrative market to be found.
Unibet Australia, as the Australian branch is known, focuses on sports and racing markets and offers Australian punters an experience not all that different than what was available through Betchoice.
Punters do reap the benefits of the increased competition and there is perhaps no better proof of that than the hue and outcry raised around the idea of a new bookmaker setting up shop, that hue and outcry, one would suspect, largely originating from sources that stood to lose the most from another agency in the mix, even though that agency was not really new, but just an enhancement to one already existing.
Unibet seems to have served notice that it intends to compete fiercely for the Australian online wagering market. Anyone who makes even a cursory comparison of bookmakers will instantly notice some of the steps Unibet has taken.
The Australian operation focuses on sports and racing.
These two are easily accessed from the home page of the website with easily located tabs near the top of the page. There are about 26 different sports listed alphabetically down the left column of the page, along with a number showing how many markets are currently offered for each sport.
Unibet caters heavily to Australian sports, along with a fair selection of the major American sports when in season. There are also some of the more obscure sports, such as darts or surfing, but by far, soccer, NRL and AFL make up the bulk of the markets, which is appropriate, given that a bookmaker has to sell what people want to buy.
The racing tab opens a web page that is nicely designed to allow punters to quickly drill down to the market in which they are interested. Two or three clicks will generally suffice to find the desired race course, meeting and runner. As would be expected, thoroughbreds receive the most attention, followed by harness and greyhounds. There is not much, if anything, that could said to be lacking on Unibet’s racing pages, unless one is looking for mid-echelon non-Australian races.
If Unibet does have a shortcoming with regard to sports and racing offerings, it might be the odds panel that is quite a departure in terms of consistency with the rest of the website. There is a black background will yellow text that contrasts drastically from the other areas of the website. Other than that, the odds page has short cuts that take punters rapidly to specific wager types.
There is also an icon that clearly reveals which markets are offered for live betting. Another feature that is well received is the Unibet Express section that features easy access to events that are soon due to begin.
In such a competitive market as is represented by Australia, it stands to reason that Unibet would have odds equivalent to those from the other big online bookmakers.
Whilst it is true that at times competitors may shorten or lengthen odds before or after Unibet, this is for some punters one of the more interesting aspects of online wagering and everyone enjoys hunting for bargains. There is not a lot of data currently available regarding margins.
A cursory glance shows that Unibet margins might tend to the higher end of the spectrum, but not to so great a degree that anyone other than the most fastidious punter would object.
Unibet has many different types of promotions, both ongoing and dedicated types. The home page of the site does provide quick access to these and banners generally function as links to specific terms and conditions, so the chance of missing out on anything attractive is essentially minimal to nil.
Unibet made a wise choice in maintaining many of the same features that made Betchoice popular. This is reassuring to existing clients and anytime the degree of uncertainty, such as that represented by wagering, can cause anxiety, a sense of familiarity is welcome.
It will be interesting to observe how Unibet adapts as it gains more exposure to the Australian market, but it would seem safe to assume that adapt they will.