Founded in 1934 by William Hill in the UK, today it is one of the most renowned names in entire bookmaking industry.

The company William Hill PLC entered the London Stock Exchange Alternative Investment Market in 2001.

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William Hill is known for an extensive coverage of global sports and racing. Operating in 26 countries, the company boasts a huge customer base of 700,000. The company is known for catering to the specific needs of the geographical area where they operate.

In Australia, the company offers its services through its dedicated website. As mentioned, the company is known for catering to the needs of the geographical area where they operate and hence, Australian wing of William Hill has a strong focus on Aussie racing events.

In 2013, the company acquired Sportingbet, Centrebet and Tom Waterhouse Bookmakers. February 2015 was when William Hill re branded Sportingbet and Tom Waterhouse in 2016.

William Hill

However, the company never takes off its focus from sporting events and Aussie sports fans can bet on a wide range of sporting events which include cricket, rugby, footy, NRL, AFL, golf, surfing, tennis, soccer and more.

The Australian operations of the company is regulated and licensed by Northern Territory Government. The company is known for rock solid privacy policy and a strong customer service department. Betting with William Hill comes with its own perks and benefits. The company knows how to convert their first time customers into returning loyal customers.


Welcome Bonus: As mentioned, betting with William Hill has its own perks and benefits. The company offers a 100% first deposit match offer for new registrations. Anyone who registers, their first deposit will be matched up to $502.00 from the bookie.

Anything below $502 first deposit is also matched with a 100% bonus bet with the minimum allowed deposit being $30.00.

Bonus Withdrawal: As with every other bookie, William Hill too, has a set of criteria that must be fulfilled before anyone can withdraw the bonus amount. Users first need to stake the bonus money and if they win, they will have to wager the bonus amount and the accrued winnings at least once before they can withdraw the bonus.

Promotional Offers: Apart from the initial welcome bonus, the company is known for offering time-to-time promo offers. These offers keep changing and hence, users must keep an eye on the official website of the bookie to grab these promotions. Regular promotions for AFL and NRL sporting events are available. Most of them are in form of 40% bonuses for head-to-head bets.

Users winning their bets by a margin of a certain number of points get the bonus money. Other promos include 25% bonuses on multi bets, 50% bonus for first try scorer and more. Racing fans are also kept interested with a number of promotional offers for Aussie harness and thoroughbred races.

Bonus Bets – Free To Join There are free bet tipping competitions where users are free to enter and can win prizes worth up to $50,000. These are bonus bets and hence betting on these tipping competitions is completely free.

Minimum Deposit/Bet and Maximum Payout: The bookie has no minimum defined for bank transfer deposits. For POLi, the minimum deposit is $1, for credit cards, the minimum is $5 and for Skrill and PayPal, the minimum deposit allowed is $30. The minimum bet that can be placed online is $0.01. For phone betting, the minimum deposit allowed is $20 for sporting events and $50 for racing events.

Telephone wagers have a maximum payout of $500,000 and online wagers have a maximum payout of $50,000. For multi bets, the maximum payout is 2,500 times the wagered amount.

William Hill


William Hill’s website has gone through several changes. The last major change was in March 2014. The website now looks cleaner and more organised with a host of powerful features that make betting a sheer pleasure. Unlike many other competing bookies, the bookmaker uses horizontal menu (popularly known as horizontal mega menu), which is very functional, clean and logical.

https://www.betsfree.com.au/williamhill-bookmaker-review/ betting interface is very intuitive, clean and polished that is perfect for both novice and expert users. The overall colour theme used is very soothing.

Mobile Betting: Following the trends of mobile communication, William Hill offers dedicated applications for Android and iOS-powered devices. People who prefer to bet using their Android or iOS devices can download these applications from their respective app stores free of cost.

For those who do not use Android or iOS devices but still prefer to bet using their mobile devices, the bookie offers a dedicated mobile website, which can be accessed at sbet.mobi. Mobile betting interface of William Hill is equally powerful and polished and reflect true professionalism.


William Hill has a strong customer service department which solves the problems faced by customers. Staff members are all well trained, efficient and polite. They are highly knowledgeable and know their job well. Live chat, toll-free phone number and email correspondence are all available. The live chat service is available 24/7.


Offering decimal odds and a wide range of deposit options, William Hill is one of the best bookies operating on Aussie soil. There market coverage and depth is very good and they tailor their services towards the needs of Aussie sports fans and punters.

This bookmaker is highly recommended for those who are looking for a trustworthy betting service.

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